Turn MSD Theory Into Action - One Step at a Time
The MSD Implementation System™ is a practical toolkit and coaching system that helps individual professionals move from concepts to concrete implementation in real programs.
You Know the Theory. Now Let’s Put It to Work
Most MSD professionals understand the core frameworks - facilitation, systems thinking, crowding-in, adaptation.
But applying those concepts in a fast-moving, donor-funded program? That’s where many get stuck.
The MSD Implementation System™ was built to close that gap.
It gives technical advisors, consultants, team leaders, and field staff a step-by-step roadmap to move from understanding to implementation — without guessing, over-engineering, or drifting from core MSD principles.
Your MSD Implementation Companion - The Groundwork Method™
The Groundwork Method is built on 9 practical canvases that simplify MSD implementation into clear, repeatable steps designed specifically for real programs in real markets.
| Canvas | What It Helps You Do |
|---|---|
| Market Entry Strategy | Identify sectors, actors, and your leverage points |
| Facilitation Design | Define light-touch roles that don’t displace market actors |
| Actor Capability Assessment | Evaluate partner readiness to innovate and scale |
| Innovation Adoption Model | Understand how behaviour change spreads in a system |
| Commercial Sustainability Triggers | Build incentive structures that keep actors engaged |
| Exit & Handover Planning | Design for exit from Day 1 (not as an afterthought) |
| Systems Change Monitoring | Track systemic change, not just outputs |
| Adaptive Learning Loops | Embed iteration, reflection, and pivots |
| Scaling for Impact | Take what works to other regions, actors, or sectors |
Get the Canvas Guide
This is for you if you’re:
✅ A technical advisor or team lead applying MSD in the field
✅ A program designer seeking better implementation alignment
✅ A facilitator trying to move from activity delivery to market-led change
✅ A consultant who needs tools to guide clients from design to exit
You’ve done the training. You know the concepts. Now you want to:
- Build real interventions
- Guide your team with structure
- Implement confidently -in line with MSD principles
This system is your implementation playbook.
You’ll Bridge the Gap Between Theory and Execution
With the MSD Implementation System, you’ll learn how to:
✅ Facilitate without dominating
✅ Plan your exit from the start
✅ Design around real actor incentives
✅ Track change beyond activity counts
✅ Scale what works — without creating dependency
And you’ll do it with templates, prompts, and checklists you can start using today.
Learn It. Apply It. Use It in the Field.
| Format | What You Get | Best For | CTA |
|---|---|---|---|
| Starter Toolkit | 9 canvas guides + field examples | Individuals new to MSD implementation | Download Now |
| 1:1 Coaching | Personalised implementation support | Senior advisors, consultants, team leads | Book a Strategy Call |
| Team Training | Custom workshop or bootcamp for your staff | Program teams or implementing partners | Request a Team Session |
Trusted By Practitioners Across Africa, Asia, and the Middle East
🗨️ “It helped me translate facilitation theory into clear roles for my team. We finally stopped duplicating delivery work.” — Team Lead, Agricultural Markets Program
🗨️ “The Groundwork Method filled a gap between strategy and fieldwork. We started seeing behaviour change we could track.” — MSD Specialist, South Asia
🗨️ “I had read all the theory — but this was the first time I had a practical tool to implement it with confidence.” — Independent Consultant
Start Turning Theory Into Practice
| Free Tool | What It Gives You | CTA |
|---|---|---|
| ✅ MSD Starter Toolkit | Overview of all 9 canvases, with use cases | Download Toolkit |
| ✅ Facilitation Role Builder | Map and clarify your program’s role | Download Template |
| ✅ Systems Change Tracker | Basic tool for measuring systems-level shifts | Get Free Copy |
MSD Implementation Is a Skill — Not Just a Theory
And like any skill, it gets stronger with structure, practice, and the right tools. The MSD Implementation System gives you a framework you can use on Day 1 — and return to at every stage of implementation.
